Loyalty programmes, weapons of mass construction - Part 2

10 min reading time

Published on 10/06/24 - Updated on 10/06/24

Dall.E

As the race to build customer loyalty gathers pace, the hotel industry is stepping up its efforts to satisfy and surprise its customers. Offering just a few nights a year is no longer enough to build customer loyalty; customers now expect more experiential and immediate rewards. This paradigm shift is prompting hoteliers to innovate in an area that has long been confined to points and promotions. Today, to build customer loyalty, you have to make them dream and, above all, make their dreams come true. This is a mission that hotel groups are taking to heart, unveiling ever more innovative revamps and developments to their loyalty programmes.

To (re)discover the first part of this analysis, click here. The race for originality intensifies As hoteliers move further and further away from the points-based reward system, the rewards themselves are also changing. It's no longer enough to offer overnight stays or discounts to satisfy...

Marriott International

Marriott International

Hotel Group

  • Marriott International United-States
  • Offres d'emplois 54 currents job offers
SEE THE NOTE
InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 68 currents job offers
SEE THE NOTE
Accor

Accor

Hotel Group

  • Accor France
  • Offres d'emplois 34 currents job offers
SEE THE NOTE
Hilton

Hilton

Hotel Group

  • Hilton United-States
  • Offres d'emplois 13 currents job offers
SEE THE NOTE
Wyndham Hotel Group

Wyndham Hotel Group

Hotel Group

  • Wyndham Hotel Group United-States
SEE THE NOTE
Meliá Hotels International

Meliá Hotels International

Hotel Group

  • Meliá Hotels International Spain
SEE THE NOTE
Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
SEE THE NOTE

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