The intersection of hospitality and esports has become increasingly evident as traditional hotel groups explore partnerships and sponsorships within the gaming sector. This emerging trend underscores the significant influence and market potential of esports, prompting hotel brands to engage with a youthful and tech-oriented audience. By aligning with esports teams and events, these hotels aim to enhance their brand visibility and appeal, while also providing unique and tailored experiences that cater to the interests of gamers.