B&B Hotels has appointed Katja Jenne as the new Head of Marketing & Communications for Central and Northern Europe, effective November 1, 2024. Jenne succeeds Patrizio Iaquinandi, who is moving on to new professional opportunities.

Katja Jenne has been with B&B Hotels since 2022, previously serving as Team Lead for Brand Marketing, where she gained extensive experience in the company’s marketing efforts.

In her new role, Jenne will report directly to Frank Seedorff, Chief Digital Officer, and manage a team of 13 professionals. Her responsibilities will include further developing the brand strategy, overseeing the implementation of marketing campaigns, and coordinating the associated public relations activities to support the company’s objectives in the region.

"My vision is to further expand trust in our brand through targeted, creative brand communication and an even stronger focus on the needs of our target groups." - Katja Jenne, Head of Marketing & Communications Central & Northern Europe at B&B Hotels Central & Northern Europe.

Jenne’s appointment reflects her proven track record within B&B Hotels and her ability to contribute to the growth and development of the brand. As the company continues to expand its footprint in the budget hotel sector, her role will be key in delivering strategic marketing initiatives that resonate with the target audience and strengthen the brand’s presence in Central and Northern Europe.