Between extreme heatwaves and fires, the European hotel industry has seen a new dynamic this summer. While the countries of the south of Europe (Italy, Greece, Portugal, etc.) have seen the strongest growth in terms of activity compared with the pre-covid period (RevPAR growth of over 30% compared with July 2019), it is the countries in the north-east of the continent that are driving the recovery compared with last year: Hungary, the Czech Republic, Switzerland and Austria are driving this growth, including in terms of hotel occupancy. Could global warming and overtourism be reshuffling the tourism cards this summer?
On a more local level, all the countries are still below pre-COVID levels, with the exception of Greece, where occupancy is up 2 points compared with July 2019. Poland (-0.9 points vs 2019) and Italy (-1.2 points vs 2019) also reported good results in terms of occupancy. Nevertheless, compared...
This content is for subscribers only. You have 80% left to discover.
Every week, the HON team brings you an expert look at the world of hospitality.
By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.BECOME A MEMBER