The month of January, which is usually marked by mountain holidays, was subject to high temperatures and the absence of snow at the beginning of the month caused some cancellations. However, the tourists were there, including the foreign clientele. As tourists hit the slopes in full force, the French hotel industry is slowly recovering from the impact of many ski seasons.
In January, France posted a 17.5% increase in RevPAR thanks to an ADR +18.6% higher than in January 2019. Attendance levels were almost identical to 2019 (-0.5 points only). This month, the budget and midscale segments are the ones that managed to exceed their pre-Covid levels with +0.1 points and...
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