The new collection will launch in the Swiss Alps with the opening of two hotels. Faern Arosa Altein and Faern Crans-Montana Valaisia will open in December 2022.
The hotels are aimed at bringing traditional 1970s alpine glamour back to the mountains, with a modern twist designed to ensure the 21st century traveller has all the commodities they need.
Both Arosa and Crans-Montana will provide guests with extensive F&B and well-being amenities with restaurants and cocktails bars for après-ski as well as indoor and outdoor swimming pools.
The two establishments in the collection will offer guests easy access to ski slopes and ski-lifts as well as hiking and biking trails in summer.
The brand name is a portmanteau of the German word ‘feiern’ meaning to celebrate and the English word for the iconic mountain flora ‘fern’.
We are delighted to announce the opening of Faern, Switzerland’s new destination lifestyle resorts, introducing Crans-Montana and Arosa launching in December 2022. Earmarked to be Switzerland’s newest hotspot for snow-obsessed skiers and snowboarders, we are also excited to continue our offering in the summer season with wellness activities, hiking and biking routes. Faern is excited to welcome guests where every encounter is purposeful and significant.
Romain Semmel & Thibault Catala, Co-Founders of Faern