The voco brand has leveraged its flexible design approach and operational framework to rapidly expand. The brand is particularly suited for conversions, allowing hotel owners to integrate with minimal upfront costs while benefiting from IHG’s global reach and guest satisfaction levels. This has facilitated rapid expansion in key markets such as the UK, Australia, Singapore, and the US, with new entries planned for Turkey, Malaysia, and Aruba in the coming years.

Recent openings boost voco’s expansion across Europe

voco continues to expand its presence across Europe with several new openings in key cities. One of them is the voco hotel at Alexanderplatz in Berlin , that is set to open by the end of 2028 and marks an important step for the brand in Germany, positioning it in one of the city's most importnat locations. 

voco expanded also in Spain, reflecting the growing demand for the brand in the region. 

Similarly, voco’s entry into France and its recent expansion in Venice highlight the brand’s ability to adapt to diverse European markets, offering a distinctive blend of comfort and local charm.

“We are so proud to have opened 100 voco hotels in less than seven years. The brand has grown faster, pushed further, and continues to exceed expectations every year.” 
“We’re now open in more than 25 countries, from the UK to Australia, Singapore and the US, and as we continue to redefine premium hospitality, voco has proven its success to our owners and our guests. We see our owners around the world benefit from fast access to our enterprise platform and from IHG’s high levels of guest satisfaction globally. With a pipeline of 95 hotels, we are on track to achieve our initial goal of 200 voco hotels around the world within 10 years of launch. A huge thank you to our colleagues, owners and partners for supporting voco’s growth and success.”  - Ginger Taggart, Vice President of Global Crowne Plaza and voco hotels at IHG Hotels & Resorts

The 100th voco hotel, voco Guilin Yangshuo in China, sits in a picturesque location with views of Karst peaks and the Yulong River. The property offers 73 guest rooms across six villas, each featuring floor-to-ceiling glass walls that provide views of the natural surroundings. The hotel’s restaurant, Yue Shunge, blends Cantonese and Guangxi cuisines, using local ingredients. Beyond the hotel, guests can explore Yangshuo’s vibrant culture and breathtaking landscapes with tailored excursions.

voco Quang Binh Resort in Vietnam, the brand’s first resort, is located along Bao Ninh Beach in Dong Hoi. The resort features 68 Indochine-inspired suites and beachfront villas, as well as a spa with 17 treatment rooms. Guests can enjoy local specialties at the Flamingo Restaurant and relax at the Oasis Pool Bar. The resort is also ideally positioned for travelers interested in exploring the UNESCO-listed Phong Nha – Ke Bang National Park and the world’s largest cave, Son Doong.

voco The Shelby in Myrtle Beach, USA, will be the brand’s first beachfront property in the U.S. The 241-room hotel offers private balconies and ocean views, alongside décor inspired by the retro beach vibes of the region. The hotel will feature the Palm & Pebble restaurant, a tiki-style poolside bar, and a lazy river, making it a popular choice for families, solo travelers, and those planning beachfront weddings.

IHG’s continued expansion of the voco brand highlights its success in delivering high-quality, flexible hospitality options that resonate with both guests and hotel owners. With a further 95 properties in the pipeline, IHG is on track to meet its goal of 200 voco hotels within the first decade of the brand’s launch.