IHG grows its lifestyle brand in the Saudi market

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Published on 22/09/22 - Updated on 22/09/22

IHG expands Hotel Indigo in Saudi Arabia

IHG Hotels & Resorts has signed a management agreement with Saudi Investment Group and Marketing Co (SIGMAC) to open a second Hotel Indigo property in the city of Jeddah. The signing comes a year after the lifestyle brand’s entry into the country and is part of IHG’s continued expansion in the region. The hotel company currently operates 37 properties across 5 brands in Saudi Arabia, with 20 more slated to open in the next 3-5 years.

Hotel Indigo Jeddah will open in the first quarter of 2028 and comprise 267 hotel rooms and 173 serviced apartments.

It will feature a neighbourhood café, lobby lounge, health club and swimming pool. The hotel’s MICE offer is set to include meeting rooms and printing facilities for business guests.

The lifestyle property will be developed as part of the SIGMAC mixed use development on Prince Sultan Road. The development will boast a premium hotel, offices, residential, retail and entertainment facilities under the government’s Vision 2030 investment into the city.

Increased high-speed train connectivity resulting from this investment will allow Hotel Indigo Jeddah guests access to the Holy Cities of Medina and Mecca.

We’re pleased to partner with IHG to bring a new Hotel Indigo to Jeddah with our iconic mixed-use development in the city. The Kingdom’s tourism offering is ever growing and it’s exciting to be an integral part of that, while reassured by being partnered with one of the world’s largest hotel groups. We look forward to benefiting from both IHG’s global experience and expertise in the industry, but even more importantly, their knowledge of our market through their long-standing presence in KSA. When we open our doors in Q1 2028, we plan to offer our guests the unique experience of a Hotel Indigo, in a way that honours the hospitality so ingrained within the Saudi culture.

Jason Addison, CEO of SIGMAC

We are greatly encouraged by the Saudi leaderships’ investment into the reinvigoration of Jeddah, under the Saudi Tourism Development Strategy. Joining our Hotel Indigo properties in Riyadh, and Hotel Indigo Durrat Al Arus here in Jeddah, this new agreement aligns closely with our ambition to deliver a truly unique urban lifestyle proposition to new guest segments in Saudi Arabia. It will continue to drive forward our vision of offering the perfect balance of local experiences and hospitality, complimented by the familiarity of our brands’ modern design and the latest technological advancements in the industry.

Haitham Mattar, Managing Director – India, Middle East & Africa at IHG

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