IHG announces plans for new midscale brand

1 min reading time

Published on 09/08/23 - Updated on 09/08/23

IHG annonce nouvelle marque

InterContinental Hotels Group’s CEO, Elie Maalouf, announced plans to launch a new midscale conversion brand. The yet unnamed brand is expected to occupy the three-star segment.

The announcement came during the group’s second-quarter earnings call, which confirmed IHG’s positive start to 2023.

The new brand will target a niche in the market that the group’s current portfolio does not cover. Maalouf stated his belief that the brand can be scaled quickly and aims to grow its offering to over 500 hotels over the course of the next decade.

According to the CEO, more than 100 hotels have already expressed “definitive interest” in the new brand.

InterContinental Hotels Group

InterContinental Hotels Group

Hotel Group

  • InterContinental Hotels Group United Kingdom
  • Offres d'emplois 74 currents job offers
SEE THE NOTE
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.

BECOME A MEMBER

Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?