Hyatt wants to open its first upscale hotel in Romania

1 min reading time

Published on 10/11/23 - Updated on 10/11/23


Hyatt is planning the development of its first hotel in Bucharest as part of its expansion into Eastern Europe, willing to replicate the successful model established in Bulgaria.

The project would feature 200 rooms, and offering full-service amenities, under Hyatt management. It is envisioned to become the mothership property of the brand in Romania.

The group did not provide a timeframe for its plan at the moment, but will provide details in the coming months.

Romania is a very attractive market that Hyatt has not yet been able to tap into. Opportunities for sizeable hotels in downtown Bucharest are rare and typically marketed through franchise models. Our focus is to develop a mothership, meaning a full-service, upper-upscale hotel under our direct management, serving as the cornerstone for brand-building in the country. This approach will allow us to deeply engage with the local market, develop infrastructure, and tap into the wealth of local talent. We believe this approach is still the recipe for long-term success, and we intend to grow through partnerships with strong local businesses, like we do in Bulgaria, which is Hyatt's largest Eastern European market.

Takuya Aoyama, VP development at Hyatt

In the region, Hyatt has 13 hotels with 3,395 rooms in seven countries. Furthermore, six more hotels are on its pipeline in Eastern Europe over the next 3 years with further expansions in Bulgaria, Estonia, Serbia, Albania, and Croatia, with Romania to follow.

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