Hyatt Hotels Corporation continues to strengthen its presence in key global markets with several new developments and brand expansions, including the launch of Unscripted by Hyatt, the latest addition to its upscale portfolio. As of Q1 2025, Hyatt has seen a 10.5% growth in net rooms, driven by robust growth across its Essentials, Lifestyle, and Luxury segments.
Unscripted by Hyatt
The Unscripted by Hyatt brand, designed for travelers seeking flexibility and a spontaneous experience, will offer hotels that reflect local flavor while maintaining Hyatt’s signature quality. With over 40 hotels in the pipeline globally, this brand is focused on adaptive reuse and conversion opportunities, providing a light-touch operating model that allows owners to retain their unique identity while benefiting from Hyatt's global scale and the World of Hyatt loyalty program, which boasts over 56 million members.
“The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,” “By joining the growing World of Hyatt loyalty program, owners benefit from our powerful network where an innovative new brand like Unscripted by Hyatt widens our guest and customer reach and strengthens the value of the whole Hyatt system.” - Dan Hansen, Head of Americas Development, Hyatt.
Portfolio growth
Hyatt’s Lifestyle portfolio continues to grow with a room count of more than 11% from Q1 2024 to Q1 2025. New openings include Thompson Miami Beach and Thompson Shanghai Expo, set to open in 2025 and 2026, respectively. Andaz Lisbon, slated for a Q4 2025 opening, will highlight Hyatt’s efforts to integrate local culture into design, offering 232 rooms in Lisbon’s Baixa district.
Growth in Europe
- Andaz Lisbon (expected to open in Q4 2025) – Located in the heart of Lisbon, the Andaz brand will introduce a design-forward hotel that blends local culture with contemporary aesthetics.
- The Standard, Lisbon (expected to open in 2026) – Housed in the historic Santa Clara Palace, this hotel will offer 197 rooms, rooftop views, and dining venues, bringing the vibrant Standard brand to Portugal.
- Thompson Seville (expected to open in 2026) – Set in Spain's fourth-largest city, this hotel will reflect the artistic and cultural energy of Seville, with 101 rooms, a rooftop pool, and dining spaces.
And out of Europe
- Thompson Miami Beach (expected to open in Q3 2025) – Located steps from the beach, this property will feature 147 rooms and is designed by acclaimed designer Gulla Jónsdóttir.
- Thompson Shanghai Expo (expected to open in November 2025) – This will be the first Thompson hotel in Asia Pacific, designed to reflect the industrial legacy and cosmopolitan energy of Shanghai.
Luxury portfolio expansion
- Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences (expected to open in summer 2025) – The first Park Hyatt in Mexico, offering a wellness-focused experience with 163 rooms and a 59,000-square-foot wellness complex.
- Park Hyatt Kuala Lumpur (expected to open in August 2025) – Set in the tallest skyscraper in Asia Pacific, this hotel will offer 31 rooms and luxury amenities with views over Malaysia's national treasure.
- Alila Mayakoba (expected to resume operations in 2025) – The debut of the Alila brand in Latin America, offering holistic wellness experiences in a serene beachfront location.
- Park Hyatt Johannesburg (expected to open in Q3 2025) – A refined luxury retreat in the cultural and commercial hub of Rosebank, Johannesburg.
- Miraval The Red Sea (expected to open in Q4 2025) – The first Miraval resort outside the U.S., focusing on personalized wellness programming, located on Shura Island in Saudi Arabia.
Brand residential demand grows
As part of its growth strategy, Hyatt is also seeing increasing demand for its branded residences. With more than 50 branded residential projects open or in the pipeline globally, Hyatt's luxury brands, including Park Hyatt, Thompson Hotels, and Andaz, offer extraordinary living experiences with hotel-inspired services in the world’s most desirable destinations.
The company is set to debut branded residences in locations such as:
- Park Hyatt Los Cabos at Cabo del Sol Hotel & Residences – Combining high-end living with luxury hotel amenities.
- Thompson Hotels Residences in Mexico – Planned for locations like Cancun and Puerto Vallarta.
- The Standard Residences in Lisbon – Recently opened, these residences offer a blend of heritage and modern luxury.
Strategic expansion in key global markets
With a strategic focus on growing its Lifestyle, Luxury, and Essentials portfolios, Hyatt continues to expand in key global markets. The launch of Unscripted by Hyatt offers an opportunity for owners to join the Hyatt network while maintaining their property’s individuality. Hyatt’s expansion plans, along with the increasing demand for branded residences, position the company for continued growth across the globe.
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