Hyatt expands in EMEA and strengthens its position as a global leader in the luxury, lifestyle, and leisure sectors

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Published on 06/03/23 - Updated on 19/04/23

Hyatt se développe en EMEA

Hyatt Hotels Corporation has announced that it has doubled the number of luxury rooms, tripled the number of resorts, and quadrupled the number of lifestyle rooms in its portfolio over the past five years. 45% of the properties that joined the Hyatt Group in 2022 were in the EMEA region.

The region's contribution to Hyatt's growth trajectory is expected to continue into 2023. 10% of the 117,000 keys that will be added to Hyatt's portfolio this year will be located in EMEA.

This growth is being driven by several large-scale integrations of the leisure portfolio, the expansion of all-inclusive resorts, and the organic development of brands such as Park Hyatt, Grand Hyatt, Hyatt Regency, and The Unbound Collection by Hyatt, as well as traditional brands in the business travel segment.

The Inclusive Collection expands its presence in Europe

20 resorts joined the World of Hyatt loyalty programme last December. The all-inclusive brand portfolio will continue to grow with the planned opening of five resorts in Bulgaria in 2023 and 2024, as well as the expected debut of the Dreams brand in Portugal, with the Dreams Madeira Resort Spa & Marina scheduled to open in 2024.

JdV by Hyatt arrives in Germany

The JdV by Hyatt brand will debut in Germany with the planned integration of more than 30 Lindner Hotels & Resorts and me and all hotels into World of Hyatt. These additions will increase the lifestyle brand's European footprint by 5,500 keys. Nearly 25% of Hyatt's EMEA portfolio is composed of lifestyle hotels.

Luxury, lifestyle, and leisure segments continue to grow organically in EMEA

Park Hyatt – the brand will re-establish its presence in South Africa with the opening of the Park Hyatt Johannesburg in late 2023. It will expand into Morocco with the Park Hyatt Marrakech. Finally, Park Hyatt has a new London property in the pipeline with an opening planned for 2024.

Grand Hyatt – the brand will expand its footprint in Kuwait with the Grand Hyatt Kuwait Residences and enter Spain for the first time at La Manga in the second half of 2023.

Hyatt Regency – the brand is set to expand its presence in Europe with openings planned in Bulgaria and Montenegro in the summer of this year.

The Unbound Collection by Hyatt – the collection will add two new locations this year. In Switzerland, the Flüela Davos hotel and a project under development in Crans Montana are scheduled to open by the end of 2023. In Finland, the Grand Hansa Hotel will welcome its first guests in 2024.

Through our intentional growth strategy, Hyatt has built a leading luxury, lifestyle, and leisure portfolio in Europe, the Middle East, and Africa. I am particularly proud of our regional contribution to our global growth journey, as 45% of the 120 hotels that joined Hyatt's portfolio were based in the region. I have no doubt that the EMEA region will continue to be a strong contributor to Hyatt's global growth in the years ahead. Owners value our combination of human relationships, strong brands, and a track record of global performance.

Javier Águila, President of EMEA at Hyatt

Hyatt's Inclusive Collection redefines and elevates the all-inclusive experience with enhanced amenities, a true sense of hospitality, and attention to detail that exceeds expectations. As we continue to thoughtfully develop the Inclusive Collection brands in markets that matter to guests, members, owners, and investors, our slate of planned resort openings reflects the potential of the Inclusive Collection as a major growth driver for our European leisure presence.

Erica Doyne, Senior Vice-President of Marketing and Communications of the Inclusive Collection at Hyatt

Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
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