Hyatt completes acquisition of Mr & Mrs Smith and continues transformative growth

3 min reading time

Published on 05/06/23 - Updated on 05/06/23

Impression by Secrets Isla Mujeres

Hyatt Hotels Corporation has announced the completion of its acquisition of the Mr & Mrs Smith travel platform. The company also expects to maintain its net rooms growth into 2023 and beyond.

Mr & Mrs Smith is a London-based global travel platform that provides direct booking access to a collection of more than 1,500 boutique and luxury properties. Hyatt has acquired 100% of the asset-light platform for an enterprise value of £53.0 million in cash consideration.

The addition to Hyatt’s portfolio expands its offer to new destinations including Fiji, Croatia, Iceland, and Anguilla.

Furthermore, the company expects to maintain its transformative growth of the last five years with the entry of Hyatt Studios, its new extended-stay brand, into the upper-midscale segment in the Americas.

Its growth is not limited to Hyatt Studios. All of the company’s brand collections will continue to grow in the future.

Boundless Collection

The Alila brand will expand with the openings of Alila Dongao Island in China and Alila Shanghai.

Caption by Hyatt will see one new property in China, two in Japan, and one in Australia.

Thompson Hotels will grow in new markets with Thompson Palm Springs, Thompson Rome, and Thompson Shanghai.

The Andaz brand will open its first city-centre property in Bangkok and make its debut in Qatar this year.

Hyatt Centric will pursue its growth in Asia-Pacific with openings in Kuala Lumpur, Shanghai, and Xiamen. The brand will also open a property in Toronto.

Timeless Collection

Hyatt Regency will see its portfolio swell with the additions of properties in the USA, Mexico, Kenya, Montenegro, Bulgaria, the UK, China, and Saudi Arabia.

The Hyatt Place and Hyatt House brands anticipate the openings of establishments in North Carolina, Idaho, Minnesota, Canada, Kenya, Malaysia, Vietnam, and Indonesia.

Park Hyatt will grow with the openings of Park Hyatt Kuala Lumpur in Malaysia and Park Hyatt Changsha in China.

Grand Hyatt will venture into new markets with openings set for Grand Cayman, Kunming in China, and Murcia in Spain.

Inclusive Collection

The Secrets brand will continue its growth in the Americas with openings slated for Punta Cana, St Lucia, and Tulum.

Zoëtry will make its debut in Greece with Zoëtry Halkidiki.

Dreams will add two resorts to its portfolio in Portugal and Mexico.

The new Impression by Secrets brand will debut with the opening of Impression by Secrets Isla Mujeres.

Independent Collection

The Unbound Collection by Hyatt will expand with its second property in Japan and very first in Frankfurt, Germany.

The JdV by Hyatt brand will debut in India, as well as in China with the openings of FILA HOUSE in Shanghai and Sonya Hello Kitty Hotel in Hainan.

This growth is fuelled in part by the World of Hyatt loyalty programme’s member base. It has grown by 260% in the last five years and Hyatt has shared that World of Hyatt members book almost 50% more stays in a year than non-members and spend over 70% more per year with the company than guests who are non-members.

Our competitive advantage is that we have vast areas of white space for development and a rapidly growing World of Hyatt loyalty member base. We average four hotels in markets where we have hotels whereas our competition averages 14, meaning fertile territory for developers who don’t have to worry about intra-brand competition.

Jim Chu, Executive Vice-President & Global Growth Officer at Hyatt

World of Hyatt members represent high-quality revenue for owners and operators. Our members spend more, stay more, and seek out Hyatt for different stay occasions, as evidenced by the significant increase in Brand Explorer awards, which reward guests every time they stay at five different Hyatt brands.

Mark Vondrasek, Chief Commercial Officer at Hyatt

Hyatt Hotels Corporation

Hyatt Hotels Corporation

Hotel Group

  • Hyatt Hotels Corporation United-States
For further

Every week, the HON team brings you an expert look at the world of hospitality. By becoming a member, you will have access to a complete ecosystem: exclusive content, jobs, etc.


Sign up to add topics in favorite. Sign up to add categories in favorite. Sign up to add content in favorite. Register for free to vote for the application.

Already signed up? Already signed up? Already signed up? Already registered?