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Hotel market trends in September 2024: Diverse performance across Europe

5 min reading time

Published on 25/10/24 - Updated on 25/11/24

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@Pixabay. Zurich

In September 2024, the European hotel market exhibited a balanced mix of growth and resilience, primarily fueled by regional and international demand. Across Europe, the hospitality industry posted moderate growth in Average Daily Rates (+1.8%), and Revenue per Available Room (+1.2%), despite slight fluctuations in certain segments. However, strong KPI growth trends in Iberia, Germany or Central & Southern Europe have been partly offset by decreases in hotel activity in other counties & key markets like London, France Italy or Belgium.

The global occupancy rate for European hotels in September 2024 reached 77.5%, which represents a minor decline of 0.5 percentage points compared to the previous year. However, despite this slight decrease in occupancy, the upscale segment demonstrated particular resilience. The occupancy rate on...

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