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Hotel Equities launches lifestyle division in partnership with Greenwood Hospitality

Following the announcement of the hotel owner, operator and developer’s new lifestyle division, its collaboration with Greenwood Hospitality will the see the addition of the hospitality group's lifestyle and luxury hotel collection to Hotel Equities’ portfolio.

Greenwood Hospitality will activate its experienced leadership team to oversee the expansion of its lifestyle division across the United States and Canada. It will be headed up by Bill Kohl, Principal of Greenwood, who will also work to elevate the F&B wing across the whole company. Fellow group Founding Principal, Tom Conran, and Albert Smith, Hotel Equities’ President of Hotel Operations, will also accompany him in the growth of the division and to lend support on all aspects. Finally, Peter Tziahanas of Hotel Equities will occupy the role of Senior Vice-President of Operations.

The lifestyle division currently stands at over 30 assets. Amongst these are award-winning hotels such as The Farnam in Omaha, Nebraska and The Henry in Dearborn, Michigan.

This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments. We have blended Greenwood Hospitality’s industry leading team of passionate, experienced professionals along with their extensive infrastructure and back-office expertise with our best-in-class training and proprietary business intelligence systems to create a peerless offering in the experiential, full-serve and luxury segments. This creates tremendous confidence and value for both our existing and future stakeholders.

Brad Rahinsky, CEO & President of Hotel Equities

We've assembled a stellar leadership team to provide tremendous across-the-board support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests. By providing unrivalled best-in-class service, we look forward to continuing to expand in the lifestyle space.

Tom Conran, Founding Principal of Greenwood Hospitality

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