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Hospitality, facing the challenge of profitability

The rise in raw material prices, the increase in the wage bill following industry negotiations, and the inflation of energy costs, accommodation providers are facing new challenges in the midst of a business recovery. Discussions with Eric Omgba, founding partner of Alboran Hospitality, at the Hospitality Operator Forum on 22 June.

How to maintain performance in a context of rising prices? What tools can be used to improve operational efficiency? What levers can be used to maintain profitability? Where and how can new margins be generated? How to find new revenues? How can prices be adjusted and what capacity do consumers have to absorb these increases?

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In 2016, Eric Omgba founded Alboran alongside Yann Caillère and Jérôme Bosc. A hotel services platform dedicated to adding value to hotel management. Asset management, marketing, sales and distribution, maintenance, financial control and human resources are the areas of expertise that the group and its 15 employees provide to their partners. In addition, the company provides support to investors to develop turnkey hotel projects or even take part in the investment.

An ecosystem developed over 6 years during a period when terrorist attacks, the yellow vest crisis and the Covid 19 pandemic have put the tourism sector to the test. Alboran Hotel & Hospitality now has 13 properties, ranging from 43 to 130 keys, for a total of 1,142 rooms and 3 projects in the pipeline for 330 keys. Eric Omgba will share his vision and ambitions as an investor manager present in 9 cities in France.

After starting out in hotel operations, Eric Omgba took part in project development at Euro Disney SCA. After a spell at Sodexo, he took charge of a regional portfolio at Louvre Hotels Group and then managed the operations of 23 managed properties at Accor. This gave him a 360° view of hotel operations. He holds a BTS in Hospitality from the Ecole Hôtelière de Saint-Quentin en Yvelines and two MBAs in Hospitality Management from the ESSEC Business School and Cornell University.

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