Hilton announced the signing of a new hotel in the Moroccan city of Ben Guerir. The move marks the arrival of the DoubleTree brand, and the first internationally branded hotel, in the city. Hilton currently has 5 hotels in operation in the country, with a further 6 under development.
DoubleTree by Hilton Ben Guerir is owned by Société Hôtelière de Ben Guerir, an affiliate of Mohammed VI Polytechnic University (UM6P). The hotel is expected to welcome its first guests in 2023. The upscale hotel will house 213 rooms, including studios and one-bedroom apartments. It will also boast a diverse F&B offering, a lobby and pool bar, an outdoor pool, a gym, and recreational facilities. Its MICE offer will feature 6 meeting rooms and a board room.
The city of Ben Guerir is situated in the Marrakesh-Safi region of central Morocco. The hotel will be located in Mohammed VI Green City, an intellectual research hub designed with a focus on sustainability and renewable energy. DoubleTree by Hilton Ben Guerir will be surrounded by green spaces, as well as Mohammed VI Polytechnic University, retail units and office buildings.
Hilton has pioneered hospitality in Africa for over 60 years and we are proud of the growth we are driving in Morocco. The signing of the agreement with Mohammed VI Polytechnic University marks the milestone introduction of DoubleTree by Hilton to the city of Ben Guerir. We are confident the property will provide the best-in-class services for business and leisure travellers; and set the standard for modern, upscale accommodations in Ben Guerir.
Carlos Khneisser, Vice-President of Development, Middle East & Africa at Hilton
Our approach at UM6P is to foster partnership with industry leaders. As the beating heart of the dynamic ecosystem that is the Mohammed VI Green City, UM6P is delighted to partner with Hilton through the establishment of top-notch, sustainable hospitality infrastructure. DoubleTree by Hilton Ben Guerir will be part of a vibrant environment of research, innovation and entrepreneurship regularly hosting people from all around the world. In turn, it is bound to revamp the region’s tourism offering and greatly benefit its communities.
Hicham El Habti, President of Mohammed VI Polytechnic University (UM6P)