The reimagined hotels display the brand’s new design transformation and modernised concept. In total, the brand expects to have redesigned 50 hotels around the globe by the end of 2022.
The new approach has been thought out to balance timelessness with a fresh, modern feel. Following societal shifts in the world of work, the hotels seek to create an environment where guests can work, socialise and relax with ease and comfort. The brand’s F&B offer and technological connectivity have also been overhauled as part of the transformation.
Sheraton Amsterdam Airport Hotel and Conference Center, Netherlands
Renovation work was carried out on the establishment over the past year to create a new type of airport hotel experience. Rooms now feature walk-in showers, bath amenities and new tools to help guests boost their productivity. Community Tables, Studios and workspaces have also been added to the lobby. Furthermore, the hotel’s restaurant now offers a new vegetarian menu with local ingredients.
Sheraton Jeddah Hotel, Saudi Arabia
The property’s 172 rooms and suites have been completely redesigned over the last 12 months. Productivity tools, soft finishes and light wood tones now adorn the guestrooms. Similarly, Community Tables, tech-enabled Studios and Booths in the lobby provide guests with communal or private workspaces. Thrive Café serves international and local cuisine all throughout the day.
Sheraton Frankfurt Airport Hotel & Conference Center, Germany
After three years of renovation works on the hotel’s rooms and lobby, it now exemplifies the brand’s new look. The Eatery, a new lobby bar, provides US-inspired fare for guests, and new Community Tables and Studios offer guests the chance to work in the hotel’s public spaces. Finally, the hotel boasts 58 meeting rooms that can accommodate up to 1,200 people.
Sheraton Grand Krakow, Poland
The hotel's 232 rooms have been renovated to offer guests brighter and more relaxing spaces, with views over the city. The atrium has been transformed in a manner inspired by the steel and glass pavilions of Kraków, and features an interior garden as well as Sheraton Community Tables, Studios and Booths. A new eatery called Anima serves up Italian dishes and cocktails.
Sheraton Djibouti, Djibouti
The first reimagined property in Africa has a new lobby area that features brand signatures such as Community Tables, Studio and &More by Sheraton. In addition, amenities like a Sheraton Club lounge, a swimming pool, a private beach, a 24-hour fitness room, updated meeting spaces and a ballroom, as well as remodelled guest rooms and suites complete the overhaul.
Next in the regional pipeline for transformation are Sheraton Nice Airport, Sheraton Bordeaux Airport, Sheraton Istanbul Esenyurt Hotel and Sheraton Abu Dhabi Hotel & Resort.
Following the transformation of three marque hotels in Tel Aviv, Dubai, and Istanbul, we’re excited to welcome five additional hotels in EMEA entering a new chapter showcasing the brand’s new vision. As Sheraton continues to inspire new journeys this year, we look forward to welcoming guests to enjoy all the familiar comforts of the brand, but with fresh, contemporary updates.
Amanda Nichols, Global Brand Leader at Sheraton Hotels & Resorts
