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Finland’s tourism landscape: Growth, investment and trends

10 min reading time

Published on 18/02/25 - Updated on 18/02/25

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In recent years, tourism in Finland has grown steadily, supported by increasing visitor numbers, infrastructure improvements, and targeted promotional efforts. Public investment and government initiatives play a role in shaping the sector, while international events and trade fairs contribute to hotel demand. Additionally, seasonal attractions such as the Northern Lights and Christmas markets continue to draw visitors.

With an emphasis on sustainability and long-term planning, tourism remains an important part of Finland’s economy, contributing to regional development and international visibility. Trends in overnight stays and visitor numbers According to Statistics Finland, there was a total of 23 million...

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