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European hotel trends - January 2025: Growth in the South, surge in the East

5 min reading time

Published on 25/02/25 - Updated on 03/03/25

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@Pixabay. Riga. Latvia

The European hotel market in January 2025 presented a varied landscape, with regions experiencing both growth and challenges. While Southern and Eastern Europe stood out for their strong performance, while in other markets like Germany there were signs of contraction.

Southern and Eastern Europe led growth, with Spain (+8.5%), Italy (+6.3%), and Portugal (+6.8%) seeing solid RevPAR increases, supported by stable occupancy and higher ADR. Eastern Europe also performed well, with Latvia (+33.5%), Hungary (+19.8%), Poland (+13.9%), and the Czech Republic (+12.3%)...

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