easyHotel opens a new franchise in Madrid

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Published on 06/02/23 - Updated on 06/02/23

L’easyHotel Madrid Centro Atocha

Budget hotel chain easyHotel has announced the opening of a new franchise in the heart of the Spanish capital. It constitutes the chain’s 19th franchised hotel. easyHotel harbours strong ambitions for this model and aims to have more than 100 franchised hotels by 2026.

The easyHotel Madrid Centro Atocha has 230 rooms and a car park with 101 spaces. It is operated by Continuum Hotel Management and housed in a 6,000 m² building, which was acquired in 2020 by Extendam under a VEFA contract.

The hotel is located in the Atocha district, in the heart of Madrid. It sits nearby Madrid's main train station, Estación de Atocha, providing easy access for its guests to the rest of the city, and beyond.

easyHotel will focus on Spain for the development of its portfolio. It plans to locate almost 20% of its assets in the country. With this in view, the budget hotel chain will undertake the construction of two new hotels in Valencia and Barcelona (Ciutat Meridiana).

easyHotel has recently opened hotels in Barcelona (Fira) and Dublin. Others are soon to be opened in Paris-Aubervilliers and Zürich.

Madrid is a remarkable city with so much to offer and discover! We are delighted to sign this second successful partnership with easyHotel in Málaga. This affordable, low-carbon hotel allows travellers to enjoy a Madrid experience without sacrificing their leisure budget and with a smaller carbon footprint.

Isabelle Gorgue, Associate Director of Continuum Hotel Services

Spain is a very important market for easyHotel. Even with 31.7 million registered visitors in 2021 and 84 million in 2019, the country does not have a significant budget hotel offer. It is in our interest to seize this opportunity! The opening of the easyHotel Madrid Centro Atocha strengthens our presence in the country and is the result of a second partnership with Continuum Hotel Management, which owns, operates, and franchises the hotel. This method has been successful in Málaga and we are confident about the future results of this new franchise. This operation contributes to the dynamic development of our brand.

Karim Malak, Managing Director of easyHotel


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