easyHotel boosts expansion in France and Belgium with a key appointment

2 min reading time

Published on 01/07/25 - Updated on 01/07/25

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easyHotel has appointed Charley Le Peillet as the new Development Director for France and Belgium. This move aligns with the company's strategic efforts to accelerate its growth in these key European markets.

easyHotel, continues to expand its footprint, with the recent opening of easyHotel Marseille Euromed in November 2024 marking a significant milestone. As part of its ongoing expansion, easyHotel is set to open a new hotel in Ferney-Voltaire in 2027, a location aimed at catering to the increasing demand for well-located, affordable, and environmentally conscious accommodations in the Geneva area. 

“I am thrilled to join easyHotel at such an exciting time in its development “The potential in France and Belgium is enormous, and we have everything in place to accelerate our growth by offering affordable, low-carbon hospitality to a wider audience.” - Charley Le Peillet

Charley Le Peillet brings a wealth of experience to his new role, having worked on large-scale projects internationally and within France. A graduate of École Centrale de Lille, he has held various leadership positions, including as Development Director at Cogedim, where he oversaw a wide range of urban and residential projects. His expertise in low-carbon construction and urban renewal aligns well with easyHotel’s sustainable vision.

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“Charley joins our team at a pivotal moment. His dual technical and strategic expertise, combined with a genuine environmental sensitivity, will enhance our presence in France and Belgium. This is a significant step in our ambition to establish easyHotel as a major player in urban, low-carbon hospitality.” - Gwenaëlle Pouy, Head of Development and Real Estate

easyHotel continues to bolster its leadership and development teams as part of its ambitious international expansion strategy. The appointment of Karim Malak as CEO underscored the brand's commitment to growth and leadership in the budget hospitality sector. 

Additionally, easyHotel has appointed Edward Jones as CFO, reinforcing the brand’s financial capacity to support its strategic growth initiatives. These leadership changes align with easyHotel's vision to accelerate its global footprint, focusing on delivering sustainable, eco-friendly accommodations. 

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