Christian Louboutin becomes shareholder of Experimental Group

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Published on 09/07/24 - Updated on 09/07/24

@Experimental Group

The famous French shoe designer acquired a stake in Experimental Group ahead of the group’s expansion in the United States, confirming its interest in the hospitality sector.

Experimental Group has announced the arrival of designer Christian Louboutin as its latest shareholder, joining Jean Moueix and Brookfield Asset Management that already support the continued development of the group’s hotel, restaurant and bar portfolio across Europe, United States and Asia.

Currently present in Paris, London, New York, Rome, Spain and Switzerland, the Paris-based hospitality group also planning projects in Singapore and Japan. Experimental Group has several projects underway in Paris while they are targeting cities such as Berlin, Budapest and Madrid. The group aims to triple in size over the next three years.

Several openings will take place in 2025, including Val d’Isère, Rome and Paris, as well as multiple openings later, including hotels across London, Ibiza, Biarritz, Menorca, Venice and the Cotswolds.

Through this personal investment, Christian Louboutin “seeks to affirm his passion for travel, style and hospitality, which has always guided his professional and personal life”. A passion that already led to the opening of the first hotel conceived by the designer, the Hotel Vermelho in the Alentejo region of Portugal. A project developed with architect Madalena Caiado and fabric designer Carolina Irving.

Alexis Dyèvre, who is associated with Christian Louboutin through the French rattan factory Maison Gatti, is also taking a minority stake in Experimental Group.

Christian Louboutin’s entrepreneurial spirit matches the values of Experimental Group. His international reputation, multidisciplinary artistic collaborations, creativity and intuition will be invaluable assets in supporting our development.

Olivier Bon, co-founder of Experimental Group

Experimental Group

Experimental Group


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