Choice Hotels EMEA and the RIMC Hotels & Resorts Group have teamed up to open a hotel in the Austrian capital, near Schönbrunn Palace. The opening is part of Choice Hotels ambitions to become the leading midscale franchisor in the EMEA region.
The property is currently being upgraded to the refreshed Quality brand standards and will open its doors as Quality Hotel Vienna. The 118-key establishment will be managed under a 20-year franchise agreement between the two parties.
The Quality Hotels brand is aimed at value-oriented business travellers as well as leisure clients. Its standards refresh consists of locally-inspired designs and fresh and modern rooms that encourage guests to relax, spend time at the hotel, and socialise. Alongside it, Choice is also refreshing their Comfort and Clarion brands and introducing the Sleep brand to the European market.
We are pleased to be breaking new ground with this strategic collaboration with the RIMC Hotels and Resorts Group. This is our first hotel in Austria and with it, we are showing EMEA is an important growth market for us, despite the challenging times for the hospitality industry. Guests will benefit most from our cooperation and can look forward to a Quality Hotel in Vienna that meets the latest Quality Hotel requirements and standards.
Jonathan Mills, CEO of Choice Hotels
We look forward to working with Choice Hotels EMEA and know we have a trustworthy collaborator at our side. We are also not completely unfamiliar with the Vienna market and look forward to operating at this location.
Marek N. Riegger, CEO of the RIMC Hotels & Resorts Group
We are very pleased to have successfully completed our search for an operator. Visitors to Vienna can look forward to a quality hotel that the RIMC Hotels & Resorts Group and Choice Hotels EMEA will successfully position to the market together.
Stefan Catic, Head of Operator Search at PKF Hospitality Group