BWH Hotels has announced significant growth in 2025, adding nearly 100 new hotels across high-demand destinations, including Latin America, the Middle East, and Asia Pacific. This expansion is part of the company’s broader strategy to achieve its “North Star” goal of 5,000 hotels globally.
The acquisition and addition of 15,000 new hotel keys are a key factor in reinforcing BWH’s position as the second-largest independent soft branding company in the world. The new hotels span multiple brands, including WorldHotels™, Best Western® Hotels & Resorts, and SureStay® Hotels, and reflect the growing demand for all-inclusive stays, cultural discovery, and wellness experiences.
"The first half of 2025 has been nothing short of transformative for BWH Hotels. We've not just added hotels; we've strategically expanded our footprint, igniting our growth trajectory worldwide. This remarkable achievement is a testament to the unwavering dedication of our partners and hoteliers, who share our vision for unparalleled hospitality,” “As we surge toward our goal of 5,000 hotels, we’re not just meeting the steady demand for travel; we’re anticipating it, innovating within it, and creating exceptional experiences that will redefine the future of hospitality. Our commitment extends beyond growth; it’s about driving lasting value for our owners and building a truly global legacy." - Larry Cuculic, President and Chief Executive Officer of BWH Hotels.
BWH Hotels has particularly focused on expanding its presence in the Middle East, with a commitment to reaching 70 properties in the region by 2027. The company has signed notable properties, including WorldHotels King Road in Jeddah, Best Western Premier Riyadh, and Best Western Premier Madinah Hotel in Madinah.
Best Western has also expanded its presence across key markets in Europe. In Germany for examples, the Loftstyle Hotel Gerlingen has joined the brand’s portfolio near Stuttgart. In Slovakia, the Best Western Hotel Prešov opened, marking the brand’s entry into the Slovak market.
In the UK, Best Western has acquired seven hotels, including Best Western Sheffield City and Best Western Ebbw Vale Hotel, strengthening its position.
Additionally, BWH is expanding into emerging categories like extended-stay accommodations with @HOME by Best Western℠, and glamping resorts, exemplified by the successful introduction of Zion Wildflower Resort.
This robust expansion showcases BWH’s strategy to enhance its global portfolio, with notable growth across its luxury, upscale, and emerging brand categories.
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