Brit Hotel is enhancing its visibility in the hospitality sector with a new advertising campaign in the Paris metro, coinciding with its participation in EquipHotel 2024. This prominent event for hotel and catering professionals runs from November 3 to 7 in Paris, where Brit Hotel is showcasing its diverse offerings.

Metro campaign to increase brand awareness

The advertising campaign aims to promote Brit Hotel to a wide audience, targeting the millions of commuters who use the Paris metro daily. By highlighting the growing number of Brit Hotel locations across France, the campaign is designed to elevate brand recognition among both potential guests and the general public.
The initiative reflects Brit Hotel's commitment to expanding its presence in the French hospitality market and reaching new customers. By utilizing one of the busiest transportation networks in the country, the campaign seeks to effectively communicate the hotel chain’s offerings and attract travelers interested in their services.

“We're delighted to be taking part again this year in EquipHotel, a key event for the entire hotel industry. At Brit Hotel, we are committed to supporting our partners and sharing our expertise to meet the challenges of a constantly evolving sector. The workshops we offer during these days are designed to provide concrete solutions to today's challenges: adapting to new digital standards, improving the customer experience, or strengthening international relations.

In addition, the launch of our poster campaign in the Paris metro is a major step towards strengthening our visibility and raising the profile of our network. We invite all visitors to join us on our stand to exchange ideas, discover our solutions, and imagine together the future of the hotel industry.” - Guy Gérault, General Manager, Brit Hotel network

Workshops at EquipHotel 2024

In addition to the metro campaign, Brit Hotel is hosting a series of workshops at EquipHotel 2024. These sessions will focus on essential themes for hotel operators, providing insights on digital adaptation, profitability, and customer relations. Experts will lead discussions on current industry challenges and offer strategies for improvement.
Overall, Brit Hotel’s dual approach—launching a targeted advertising campaign in the metro while participating in EquipHotel 2024—highlights its strategy to enhance brand visibility and engage with hotel professionals effectively.