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Austria’s tourism growth driven by MICE events, and winter sports

6 min reading time

Published on 04/03/25 - Updated on 06/03/25

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Austria’s tourism sector has maintained strong momentum in the 2023/24 period, with Vienna and Salzburg emerging as key destinations for both leisure and business travelers. The country’s well-developed hospitality infrastructure, increasing air passenger traffic, and diverse accommodation options contribute to this growth. Additionally, major industry events significantly shape hotel performance, influencing RevPAR, occupancy, and ADR.

According to Statistics Austria, in the 2023/24 period Salzburg recorded 8,039,706 tourist arrivals, while Vienna closely followed with 8,033,621 arrivals. These figures highlight the sustained appeal of both regions, driven by a combination of cultural attractions, historical significance, and...

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