B&B HOTELS USA has announced the appointment of Amir Mustafa as its new Chief Executive Officer. Mustafa takes over from Valerio Duchini, who has been promoted to Managing Director of Western Europe. This leadership change comes as part of B&B HOTELS' strategy to accelerate its growth and expand its presence in the rapidly developing US market.

Background and experience

Before joining B&B HOTELS USA, Amir Mustafa held several key management roles, including at Extended Stay America, and served as Senior Vice President of Operations at Aimbridge Hospitality. His extensive experience in the hospitality sector has equipped him with a strong track record in strategic planning, operational excellence, and team leadership, making him well-suited to guide B&B HOTELS USA through its next phase of growth.

Education 

Amir Mustafa brings a wealth of knowledge and a strategic vision to B&B HOTELS USA. He is a graduate of Ain Shams University and completed the Executive Education Program at Harvard Business School.

“With over 25 years' experience in the hotel industry, Amir Mustafa is recognized for his ability to promote operational excellence, optimize revenues and ensure exemplary customer satisfaction. I am delighted to welcome him to B&B HOTELS to promote and develop our brand across the Atlantic. We are convinced that he will fit in perfectly with the culture and values of B&B Hotels and contribute significantly to our future success” - Fabrice Collet, President of the B&B HOTELS Group.

Strengthening B&B HOTELS' position in the US market

Under Mustafa’s leadership, B&B HOTELS aims to strengthen its footprint in the US, an increasingly important market for the brand. His expertise will be pivotal in driving the expansion of the brand, while also focusing on the renovation of the group’s five existing hotels in the region. These improvements are expected to enhance the guest experience and improve overall customer satisfaction.

Leadership approach 

His leadership is expected to further B&B HOTELS' objectives of sustainable growth and operational excellence in the US market.