Adagio Welcomes Stéphane Ormand as Sales and Revenue Director

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Published on 11/04/24 - Updated on 11/04/24

Stéphane Ormand

Adagio, is pleased to announce the appointment of Stéphane Ormand as its new Director of Sales and Revenue, effective March 1, 2024.

Ormand brings with him a wealth of experience, having held various leadership positions during his 25-year tenure in the air transport sector, including roles within the Air France-KLM Group. A graduate of École Centrale de Lyon and Institut d'Administration des Entreprises Paris 1, Panthéon Sorbonne, Ormand is recognized for his strategic acumen and innovative approach.

"Arriving at Adagio is really invigorating. The teams are young, dynamic and very friendly, and there's an incredible atmosphere here, bursting with energy and the desire to make a difference. Feeling such enthusiasm does me a world of good," – Stéphane Ormand, Sales and Revenue Director of Adagio

His appointment underscores the company's commitment to enhancing its distribution and sales strategies, particularly in line with the Next Adagio acceleration plan.

"Stéphane brings a wealth of experience in sales and new energy to drive Adagio's growth. Our development ambitions, formalised in our "Next Adagio" plan, are strong, and Stéphane has all the qualities to help us achieve them. - Xavier Desaulles, Chief Executive Officer of Adagio.

In his new role, Ormand will focus on refining Revenue Management and Pricing strategies to support Adagio's value proposition. He will also prioritize strengthening relationships with existing customers and targeting new market segments. Leveraging resources provided by shareholder Accor, Ormand aims to optimize online presence and drive growth through direct channels.

"I want to continue to boost our sales approach, fully mobilising digital, while keeping an eye on industry trends."– Stéphane Ormand, Sales and Revenue Director of Adagio

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