Accor: a diversity of brands serving hospitality in 2024

3 min reading time

Published on 17/04/24 - Updated on 17/04/24

Raffles Jaipur - Inde

Accor continues to stand out in the hotel industry thanks to its diversified portfolio of brands. With more than 45 brands, the group offers a complete range of experiences from absolute luxury to budget accommodation, branded residences and all-inclusive resorts.

Accor is pursuing its transformation strategy by leveraging its range of brands to innovate in the hospitality sector. The restructuring of the brands into luxury and lifestyle (L&L) divisions and premium, mid-market and economy (PM&E) brands enables an efficient organisation to highlight the specific features of each brand and guarantee them the resources they need to grow. This approach also strengthens ties with owners, customers and employees, while maintaining a high level of service in all segments.

In 2024, Accor is celebrating two major anniversaries: 60 years of Sofitel, 50 years of ibis and the opening of the 1,000th Mercure hotel. The group also owns four of the world's seven century-old hotel brands, including Pullman, Orient Express, Raffles and Fairmont. These iconic brands have evolved with the times while retaining their distinctive character. The Handwritten Collection is growing rapidly in the mid-range segment. At the same time, the Group continues to expand in the branded residence segment, with more than 150 residential communities planned by 2027 via the Accor One Living platform. In addition, Accor is responding to new customer needs with offerings tailored to the "work from anywhere" concept, including extended stays, all-inclusive resorts and luxury accommodations.

Alongside its commitment to excellence in hospitality, Accor is placing increasing emphasis on sustainable development and engagement with local communities. The group is implementing initiatives to reduce its environmental impact, such as eliminating single-use plastics and conducting carbon audits. In addition, Accor is committed to achieving independent eco-certification for all its hotels by 2026, demonstrating its commitment to environmental protection.

Accor will continue its commitment to its brands and expand their presence in the world's most popular destinations, including China, Japan, Saudi Arabia, Brazil and India. With a pipeline of 1,315 hotels and 225,000 rooms, Accor will open new hotels this year, including Raffles Jaipur and Fairmont Golden Prague, as well as Gigiri Gem Forest Hotel Nairobi - MGallery, Mövenpick Hotel Jakarta City Centre, Novotel Nara and TRIBE Belo Horizonte. The Ennismore division, which represents Accor's presence in the lifestyle category, will also open new establishments, including the Rixos Obhur Jeddah, the Hyde London City, the 25hours Hotel The Oddbird in Jakarta, the SLS Barcelona, the JO&JOE Budapest and the Mama Shelter Nice.

“Our vision is to build on and further enhance the holistic, integrated ecosystem of services and experiences we’ve put into place, led by the strength of our incredible hospitality brands. As the world adapts to new ways of living, working, and traveling, Accor continues to ambitiously innovate with new offerings such as Emblems Collection, Handwritten Collection, and greet in addition to our many brands that have stood the test of time. These remarkable brands - Orient Express, Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure, ibis to name a few - are also leading us into the future of hospitality, with people, care, and emotion at the heart of each experience.” - Sebastien Bazin, Group Chairman & CEO, Accor

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