Following a landmark hotel management agreement with the Australian-owned global fund manager Salter Brothers, Accor’s presence in Australia will grow by ten hotels to total over 340 properties.
Nine Mercure hotels in Brisbane, Newcastle, Sydney, Melbourne and Perth as well as an ibis Styles in Sydney will swell the French hotel group’s Australasian fleet. These new properties come in the wake of the completed acquisition of the Travelodge portfolio by Salter Brothers.
The addition of the Mercure hotels will bring the brand’s presence to 53 hotels across the country, making it the largest and fastest growing midscale brand in Australia.
ESG outcomes are also central to the agreement between the two parties. In a first for the country, Accor and Salter Brothers signed a management agreement that includes an innovative link between commercial targets and structure performance.
Both Salter Brothers and Accor are committed to leading the way with ESG hotel benchmarks and our agreement will see us working together to structure performance against targets, which are linked to commercial outcomes. With energy costs rising, the importance of ESG hotel benchmarks is now more important than ever and we’re looking forward to establishing these targets with Accor as they move into full operation with the portfolio.
Paul Salter, Managing Director of Salter Brothers
We are delighted to be adding these great hotels to our portfolio. The hotels are located in highly desirable central city locations and in the best metropolitan areas. The properties will have access to our powerful network, and we are working closely with our partners Salter Brothers to rejuvenate the properties and set them up for success. We continue to focus on expanding Accor’s presence across the Pacific region. Accor has one of the most appealing brand portfolios in the world, positioning us well to continue introducing more choice and more experiences for leisure and corporate travellers.
Sarah Derry, CEO Pacific at Accor
France
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