Premiumisation, the priority of many investors and hotel operators but also of many destinations. By targeting high-paying customers, hospitality operators are seeking to increase their average daily rates and are participating in the transformation of the sector. But if the offer goes upmarket, how is luxury positioned? Let's find out at the Hospitality Operator Forum on 12 June with Nicolas Chatillon, CEO, Les Étincelles, Guillaume de Saint Lager, Vice President Orient Express, ACCOR and Éric Viale, Managing Director Southern Europe, IHG Hotels & Resorts.
Orient Express and Intercontinental are two brands closely associated with heritage and luxury. How can one capitalise on this reputation and preserve this heritage, while remaining in phase with customer expectations? How can one reinvent oneself while preserving a heritage that is now centuries old? What do these customers want from a memorable experience? Has their profile changed in recent years and if so how?
At Les Étincelles there is no such heritage but a unique choice of locations and a seamless service offering. Another way, with an exclusive design, to offer a luxury service to clients who travel to the mountains.
At a time when every customer wants to feel privileged, maintaining the markers of luxury is a real challenge, particularly with regard to the problems of profitability, which are becoming more and more significant in the face of inflation on the one hand, and the recruitment difficulties that the profession has to face.
Debates and exchanges will explore these issues at the Hospitality Operator Forum.
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France
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