Humans have never had more free time

2 min reading time

Published on 06/03/23 - Updated on 06/03/23

Olivier Babeau Hospitality Operator Foru

How can we take advantage of this for the hospitality sector? Olivier Babeau will share the results of the work that led him to write The Tyranny of Entertainment. Come to the Hospitality Operator Forum on 12 June to discuss with him and get a signing of his book.

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The Covid 19 pandemic has broken the codes and accelerated the upheaval that the sector is going through. This is neither the first nor the last time we write about it on Hospitality ON. Taking a few steps back with Olivier Babeau will allow hospitality professionals to think about how to make the most of the link between leisure time development and tourism product sales. Because leisure and tourism are sometimes two things that are intertwined, but they are also often two very distinct things.

If we consume leisure products when we are on holiday, a canoe trip or a guided tour of a destination for example, sitting on the sofa in front of a video on demand service is also consuming leisure time.

So how can potential customers be encouraged to consume tourism? What elements should be used in your communication? What services should you offer in the construction of your product? How to capture active retirees and make them want to consume overnight stays?

Olivier Babeau founded the Sapiens Institute in 2017 after having been director of studies and spokesperson for the Fondation Concorde. He has published several books in which he studies the trends of modern society, the latest of which was published in 2023: The Tyranny of Entertainment.


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