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How will hybridisation transform the hotel industry?

4 min reading time

Published on 12/07/22 - Updated on 26/09/22

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Gabrielle Halpern Hospitality Operator F

How will you transform your customers and how will you let them transform you? Here are some selected excerpts from Gabrielle Halpern, a philosopher specialising in hybridisation and author of Tous Centaures. At the Hospitality Operator Forum, she discusses the hybridisation of our lives and its impact on consumption patterns and tourism products.

I define hybridisation as an unlikely marriage. Putting together elements that at first look have little to do with each other, allowing us to create something new. Let's take a concrete example: before, the difference between town and country was extremely clear, but today, due to ecological...

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