How will hybridisation transform the hotel industry?

I define hybridisation as an unlikely marriage. Putting together elements that at first look have little to do with each other, allowing us to create something new. Let's take a concrete example: before, the difference between town and country was extremely clear, but today, due to ecological awareness, there are more and more greening projects in towns, with urban farms for example. Another example is tertiary places.

All these examples, which can be adapted endlessly, perhaps indicate that hybridisation is the great trend of the world to come.

Paradoxically, the term hybridisation, in France, suffers from a negative connotation despite the many positive examples of hybridisation. People tend to fear elements that they cannot label. What questions and anxieties does the centaur myth answer?

Our rationality was very useful in helping us to build the sciences etc. but it has gradually become rigid, turning our brains into a factory for the mass production of boxes. When we spend our time putting things into boxes, we completely miss their realities and reality.

It is therefore time to see in the centaur, the figure of the future. We are precisely at a time when everything has to be reinvented.

We hear about digital transition, ecological transition, but there is one transition that we don't hear about, and that is the demographic transition, and more precisely the ageing of the population, which we have unfortunately classified in a "silver economy" box, as if it were a sector, whereas the ageing of the population concerns all companies, in all sectors! In 2060, one third of the French population will be over 60 years old. The ageing of the population will bring about small revolutions in the hotel industry. All these transitions will have to be tackled head on.

I am convinced that tomorrow all...