Alexis Boudran, Development Director at Pierre & Vacances, explains the strategies that the pioneering tourist residence group has adopted to remain the leader in its market.
What image did you have of Pierre & Vacances when you arrived? I've been with Pierre & Vacances for 18 months now and I'm in charge of development. Like many of you, I was familiar with the brand, but perhaps I had a few preconceptions. I didn't necessarily have an image of all its qualities...
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