New normal, CSR, lifestyle, employer brand, luxury product.... The cursors are changing and we have to admit that some terms are losing their impact and meaning. There is no shortage of challenges for hospitality professionals and we will be discussing them together at the Hospitality Operator Forum on 12 June.
What if the era of a leisure society is an unprecedented opportunity for the sector? Consumers continue to travel and consume leisure despite the inflationary context. Hospitality professionals continue to drive up average daily rates. Olivier Babeau has written a book on leisure in modern societies. His speech will help us understand the mechanisms of this change in order to make the most of it as a seller of dreams and escapism.
Adrien Lanotte, senior analyst at MKG Consulting will zoom in on the hospitality sector and decipher the major trends to which entrepreneurs in our industry must adapt. The impact of the development of teleworking - what about the famous bleisure? - the reconquest of human resources and the transformation of the F&B offer are some of the subjects he will analyse on 12 June.
What are the new markers of luxury? Product, service, anticipation, fluidity... How to keep this promise in a context shaken by an unprecedented crisis? What are consumers' expectations? What vision do they have of luxury? How can we build an offer that responds to them? Éric Viale will present part of the study carried out in 2022 with Yougov on consumer expectations and will also share IHG's vision of its luxury brands. Guy Bertaut will present Maison Pariente's vision of personalised luxury. Nicolas Chatillon, co-founder of Les Étincelles, will share his vision of a service built for a luxury experience and Guillaume de Saint Lager will discuss Accor's vision to revive the mythical Orient Express brand.
Corporate Social Responsibility is multifaceted, especially in an industry as broad as hospitality. How to deploy its strategy? Where to set priorities? What levers can be used? In practice, there are as many potential action plans as there are structures. From the global Radisson Hotel Group, to the investor-manager Turenne Capital, to the ultra-local player Coucoo Cabanes, although each one deploys its own strategy, they all agree on several points and in particular on the need to get down to work.
Remaining the leader in the operation of tourist residences in Europe is a major challenge for the pioneer of this activity, Pierre & Vacances. After a complex period, it was essential to find a new momentum to maintain a good development dynamic. Alexis Boudrand will present the changes and actions implemented within the group to achieve this.
A wind of renewal is blowing through an industry that has never stopped reinventing itself over the years. From crises to societal changes, hospitality entrepreneurs only see opportunities to make their sector evolve. Four young entrepreneurs will discuss lifestyle, the attractiveness of the sector, but also the evolution of their products and their priorities as entrepreneurs. Join Hélène Gauthier, Romain Gowhari, Solenne Ojea-Devys and Éric Omgba at the Hospitality Operator Forum.
How to turn the legislative and normative context into an asset? At all levels, there are many constraints, making the French hotel industry one of the most virtuous. However, there are many battles to be fought to comply and to make the legislators hear the sector's priority issues. Let's meet Marie Audren, HOTREC and Jean-Virgile Crance, Confédération des Acteurs du Tourisme to talk about it.
Olivier Cohn will present the initiatives undertaken by the Best Western network in France to improve the employee experience in their establishments. Ongoing training, but also the creation of a CFA for people who are far from employment, are some of the major projects that have been launched. What are the results and future objectives?
Distribution is one of the aspects of the marketing of hotels that has been most affected by the Covid 19 crisis. The line between business and leisure travel is blurring, which has consequences for sales channels. Fluidity and ease of use are becoming central to making a purchase. Saskia Gentil SVP Sales - Southern Europe and North Africa at Accor will share the current and future changes that impact hotel distribution and its players.
Since 2018, B&B HOTELS has posted double-digit growth in Europe. The French group, which celebrated its 30th anniversary in 2020, made the decision to conquer the American territory. What prompted it to cross the Atlantic? What are the ambitions of its CEO Fabrice Collet? Come and listen to him and discuss with him at the Hospitality Operator Forum.
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