The Bretons set out to conquer America

2 min reading time

Published on 11/05/23 - Updated on 11/05/23

Fabrice Collet - B&B HOTELS

This is not the title of the latest album by the famous Gaulois duo, but rather the French hotel group that has been posting double-digit annual growth in its portfolio for several years. Born in Brittany in 1990, B&B HOTELS is now present internationally and continues to develop its portfolio. Its CEO, Fabrice Collet, will conclude the Hospitality Operator Forum on 12 June.

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Growth in Spain, Germany and Italy and the opening of the Danish market are not taking up all the energy of the French operator, since the American market is now being targeted. Valerio Duchini has been put in charge of the USA by Fabrice Collet with ambitious growth objectives, i.e. 400 openings in the coming years.

The group is not going across the Atlantic with its eyes wide open, but rather in full battle mode and full of ambition. Its current CEO Fabrice Collet has a clear vision of his product. He is convinced of its relevance to the American territory in the face of a simple observation: the economic offer on the territory can be more attractive and B&B HOTELS is capable of producing beautiful, functional, economical and above all profitable accommodation.

How far have they come to take the plunge and cross the ocean? What future ambitions? Fabrice Collet will share his vision, his priorities and the elements that impact the hospitality industry from his point of view at the Hospitality Operator Forum.

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Hotel Group

  • B&B HOTELS France
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