Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best F&B Experience

The Westin Hamburg

Campaign - BLICK - a fusion of day and night

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

BLICK consists of a bar, a coffee bar, a VIP Lounge and a champagne bar with breathtaking views over Hamburg. It is an unique gastronomy experience at The Westin Hamburg, in the middle of the Elbphilharmonie.

Exterior

BLICK – New design and bar concept at The Westin Hamburg

The Westin Hamburg has created a space where you can experience Hamburg in a truly special way. With a completely new interior design, a varied selection of food and drinks, and still with its breathtaking panoramic view over the Elbe and the HafenCity, the new BLICK Bar is opening on the eighth floor, high above the city. With warm colours and urban details but maintaining its modern Hanseatic charm – BLICK forms a bridge between the classics at the Elbphilharmonie and the vibrant atmosphere of the HafenCity. Fusion of day and night: with its future culinary delights and the interplay of harbourside flair with the casual elegance of the globally renowned concert hall, the plaza level will become the beating heart of the hotel, from sunrise to sunset.

We wanted to offer not only to Westin Hamburg guests and Elbphilharmonie visitors but also, and especially, to Hamburg locals, more space and opportunities to form lasting memories, which is why we asked the sought-after London architecture duo Muza Lab to completely revamp the eighth floor. High above Hamburg’s rooftops, we’ve created a cosmopolitan setting for special moments, or even for just for a short break from the hustle and bustle of the HafenCity.

There are urban Hanseatic touches dotted all around the interior, with organic shapes, silky soft armchairs, flooring with natural textures and a colour palette ranging from pale blue and petrol green to sandy and earthy tones to complement the modern architecture of the Elbphilharmonie and its maritime setting.

Our guests can enjoy not just a quick flat white at the coffee bar but also the perfect location for their next Instagram Highlight. The hip coffee bar with its modern industrial design offers every delicacy that was once stored in the Speicherstadt and shipped through the port. Aromatic coffee made from freshly ground beans, delicious cocoa, a wide range of teas and a tasty selection of sandwiches, as well as sweet or savoury snacks perfect at any time of day, also available to guests to take away.

In combination with the bar of pale bamboo and playful greenery elements, the dimmed lighting presents a cosy, feelgood atmosphere that invites guests to enjoy a rest and find some peace in one of our hanging chairs or at our seating area. Of an afternoon, visitors can enjoy exclusive, freshly brewed specialty teas as part of our Afternoon Tea service, from classics like Earl Grey and Darjeeling to Indian Assam and Moroccan Mint tea.

Afternoon tea can be enjoyed with an indulgent selection of tartelettes, cakes and petits fours, all served on a traditional cake stand. Guests can enjoy some British flair in the form of various sandwiches, scones with clotted cream, zesty lemon curd and our homemade apple and whisky jam that’s served with all baked treats. If you get peckish again a little later or want to enjoy some refreshments during the concert interval, then the free-standing champagne bar at the centre of the hotel lobby is the perfect place to go. At the modern stone bar of pale marble, hotel guests and concert-goers can enjoy a sparkling Lanson Brut and a delicious Büsum crab brioche.

The port’s charm can be felt even more tangibly at the rear area of the bar, which offers an unrestricted view over the Elbe, allowing guests to observe the endless comings and goings of the ships. Marine-blue chairs and petrol-coloured benches, tables with white marbling and maritime lamps with brass fittings mirror the lively harbour far below.

The cocktail menu with signature drinks and exclusive creations, with musically inspired names such as “Melody” and “Ensemble” offers everything your heart could desire late at night. Our food menu contains dishes such as fresh meals in a bowl, crunchy paninis and tasty desserts, but it also reflects the sounds of the bustling harbour below. A design with slender, golden sound waves that graphically represent the port’s soundscape provides the perfect backdrop for the selection of culinary treats. The classical sounds and visual impressions of the harbour come together to take you on an emotional journey around the iconic Elbphilharmonie – always with a great view, which is what BLICK means in German. Everything is interconnected, yet each area is very individual.

Our visitors can enjoy a separate VIP lounge that lives up to its name BLICKFANG, or “eye-catcher” in German. This area, with its variety of seating and a change of colour palette to deep, rusty red tones that mimic the colouring of the Speicherstadt, also has wooden flooring that sets it apart form the rest of the bar area and offers small groups the opportunity to enjoy a drink with some privacy. The mirrored wall creates a 360-degree view on the Fleet and Speicherstadt, allowing guests to marvel at the beautiful facades through the floor-to-ceiling windows. With some exclusive drinks and snacks, this area is the perfect venue for small parties, meetings and creative work.

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