Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best Marketing Operation

W Hotels

Campaign - The Bonfire

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Creation and implementation of The Bonfire experience offered once a month an exclusive dinner experience at the Wet Deck area.

This summer, on selected nights, FIRE Restaurant’s opposite attraction of farm and flames is set to be on WET® Deck Terrace where the primal elements of fire and water will meet in a controversial juxtaposition of elements to create a one of a kind culinary experience surrounded by the theatre style cuisine of FIRE.

The Bonfire – Fire at the pool offered once a month an exclusive dinner experience at the Wet Deck area. Its unique setting, right in front of the Mediterranean sea, paired with “flamy” show elements and one-off special menu made it the perfect occasion to enjoy a “hot summer night” in the city.

The positioning and character of FIRE Restaurant was achieved by offering a gastronomic experience between casual, formal, with a very original culinary offer, and affordable prices for people in Barcelona. The food, ambiance, and credibility of the venue made it the perfect option for locals to enjoy an eclectic meal in a very exclusive location.

W Barcelona created a strong storytelling for THE BONFIRE, positioning the experience as one of the hottest gastronomic experiences to enjoy in Barcelona the last summer, highlighting W Barcelona’s & THE BONFIRE unique features: FIRE Menu in charge of Carlotta Delicato & FRIENDS inspired by the concept of FIRE / WATER – Opposites attract and  women's empowerment partnering with 3 chefs.

The synergies created between the Beverage & Food and Marketing teams were key in order to achieve a successful operational implementation with a strong concept development and partnership implementation.

The Bonfire concept resulted in a combination of complimentary key talking points building up the perfect storytelling. From an open-air activity with theatre style open kitchen to the combination of real food and drink with shows happening during the dinner.

The results of The Bonfire experience implementation exceeded expectations with all of the 6 dates sold out, almost 100K total revenue and a campaign reach of 333,958€ advertising value.

Last but not list, The Bonfire concept development was totally aligned with the FIRE Restaurant original concept and the relevance of the three partnerships with chefs made it a huge success.


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