Hospitality ON Event - Awards
Worldwide Hospitality Awards
Thu, 11/09/2023 - 17:00
Finaliste - Best Advertising Campaign
Sofitel
Campaign - Sofitel ALLSafe
Cette candidature n'est disponible qu'en anglais / This application is only available in English.
SofitelALLSafe was created to raise awareness about the sanitary measures and control at Sofitel in order to guarantee a safe environment for guests and staff.
Sofitel ALLSafe consists of a series of 4 videos raising awareness for sanitary measures and the strict sanitary controls at Sofitel, while at the same time working together with operations to ensure safety of all guests and staff in hotels. Each video revolved around a different sanitary measure, gloves, masks, social distancing, and hand sanitizer. The campaign was shot during the first confinement in Paris (March 17th and 18th) and as the world was shutting down, we lifted the spirits of people through creativity, resulting in fun and glamorous content.
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