Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best initiative in Social Responsability

Radisson Hotel Izmir Aliaga

Campaign - The Hidden Lost Heritage

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Cultural heritage product used for extraordinary hotel opening gift made by unemployment women during pandemic, financing by the hotel.

Increasing awareness about cultural heritage and extraordinary hotel opening gift made by unemployment women in city during pandemic supporting by Radisson Hotel Izmir Aliaga. The purpose of the project is to make a contribution to family budgets by exposing the 500- year-old historical Helvacı Rug that has been forgotten heritage in North of the Izmir ; Aliağa, providing our women who are unemployed ; creating them a opportunity and teaching them to weave this rug. Targeted audience is unemployed women who wants to learn to weave the rug and earn money. Handmade Helvacı Rugs will be distributes by Radisson Hotel Izmir Aliaga to the hotel guests as a opening gift and afterwards people keep on support the women for buying these rugs for their friends or partners . Also rugs will be sold from some selected web sites. On the other hand some associations have requested to donate 10 piece of rug looms A new Hotel can change something in destination and support he public and make an impact to the local people during pandemic. Key message is to show people how one of the forgotten cultural heritage can supports the women’s employment Please click the YouTube short film of the project.


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