Finaliste - Best Wellness Experience
Pullman
Campaign - The Pullman Power Fitness Pod
Cette candidature n'est disponible qu'en anglais / This application is only available in English.
A new autonomous form of transportation focused on time optimization and wellbeing, tailored to allow clients exercise during their journeys.
As cities grow and customer needs change, a solution for a better, more efficient and autonomous mobility has been created.
In collaboration with Citroën and using their skates as a base, Accor (through the Pullman brand) created a pod. The latter focuses on design and innovation in order to optimize the customers’ transportation time and puts their comfort and interests forward. This collaboration is only the start of a new approach to transportation, with a declinable and scalable model, which can be adapted and tailored for every customer need.
With this first prototype and project, Pullman focuses on the fitness and well-being aspects of its customers. Staying in line with its business model and brand identity centred around sport and energy, Pullman managed to create a pod which benefits the customers on their transportation as well as providing them a way of optimising their time by exercising at the same time, with the best level of comfort.
Discover the features and the pod in the following slides.
