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Hospitality ON Event - Awards

Worldwide Hospitality Awards

Tuesday 30 November 2021 à 18:00

En cours - Best Marketing Operation

Pullman

Campaign - Pullman Art Festival

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

Pullman enriches new entrepreneurs by inspiring minds & energizing bodies. The Pullman Art Festival was created to bring people together with these values despite the crisis.

The challenge is to create an event to allow people to celebrate, live and play accordingly to the 2021 situation. We believe that Pullman can reinvent a new guest experience to promote Music and Art after the announcement of the end of lockdown in Paris, the 22nd of May.
The objective is to connect people after more than 1 year without any live concert but also to give the possibility to the artists to express themselves again on stage and share their passion.

Pullman offered its visitors the opportunity to participate in a brand new experience: attend a showcase from their hotel room live, thanks to connected headsets ! On May 22 and June 19, 2021, new concerts took place in the hotel, with headliners such as Christophe Maé and Amir. A meeting of styles, this original program promises to be a memorable evening. The experience could be lived from his room, thanks to a live broadcast on TV.
To continue this moment, the participants of the Pullman Art Festival were also able to enjoy, at the Pullman Paris Tour Eiffel hotel, a gastronomic dinner concocted by the famous Chef Pierre-Sang, as well as a continental breakfast upon waking up.
As a bonus: exceptional games were organized throughout the evening, with many prizes to be won, such as a special moment with the artists.

To this musical and gastronomic program, Pullman wished to add an artistic note with the exhibition of an above ground LED sculpture imagined by Paul Vivien, and exposed on the festival stage. The objective being to offer customers an immersive experience, each of them was able to discover video artworks by some of the most cutting-edge digital artists of the moment, such as Jon Noorlander, SanglimHan, Bonjour Lab, or Benjamin Bardou.
Moreover, a scenography around contemporary art has been set up with Art Point, an agency of artistic experience.

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