Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best F&B Experience

Ovolo Group

Campaign - Year of the Veg

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

On 1 October 2020, we launched the “Year of the Veg” – becoming the first hotel group to go completely vegetarian across all its restaurants, bars, and food services for an entire year. Inspired to act on climate change and environmental conservation, we decided to phase out meat to focus on creating compelling plant-based cuisine instead.

With more consumers choosing to reap the benefits of plant-based and vegetarian cuisine, Ovolo decided the time was ripe to leave animal products behind; World Vegetarian Day on October 1 proved the perfect moment to launch “Year of the Veg”.  
The shift in direction embodies Ovolo’s philosophy of connecting with its customers’ demands. Now, guests and diners will be able to nourish their bodies with meat-free meals, which are packed with fresh, locally-sourced produce and embrace the ideals of ethical eating.  


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