En cours - Best Advertising Campaign
The Originals Hotels
Campaign - Yes our Hoteliers take care of everything
Cette candidature n'est disponible qu'en anglais / This application is only available in English.
In a context of moroseness, lassitude, anxiety, well-being is low... The brand promises pleasure, nothing but pleasure. Emotions are pushed to the limit.
Through a 100% digital campaign, we wanted to highlight the attention that hoteliers give to their guests, reinforced by the brand's promise to live local and unique experiences.
The aim was to reaffirm our values, our positioning in a wink, a real emotional valve in the midst of a very painful episode for the French.
A market that was expected to be overcrowded in terms of publicity, especially as summer approached; hence the strategy of emergence, of difference
A creative approach totally in line with the communication modes of social networks, through the use of "memes", these offbeat statements that have been flourishing on the Internet for several years.
An original, high-impact campaign that is very close to Internet users, since it is similar to their own modes of communication.
A media mix:programmatic, sponsored presence on social networks, organic relay, PR.
Setting up a contest game: Invite Internet users to create their own meme: #matetecete
Network adaptation: adapting the same game principle only for hoteliers and their teams with different prizes (dedicated hashtag)
Influenceurs: campaign activation by involving influencers (creation of their own meme from their stay).
Beginning of June to beginning of July 2020 : 5 weeks