En cours - Best Marketing Operation
Campaign - Novotel curfew offer : dîner avec les poules
Following the announcement of the 1st curfew in October 2020, this operation aimed to seize the stage and to boost the business of Novotel hotels.
Who said the curfew would prevent us from dining out? Certainly not Novotel ... even if you have to dine at chicken time, as the saying goes! On the occasion of the 1st curfew at 9 p.m. announced on October 19th 2020, Novotel is launching dinners with the chickens! An original initiative in the form of a wink in this rather gloomy period with "dinners with the chickens": "early dinners", open to the general public, from 6.30 pm every evening during the curfew. The brand also offers to stay and sleep on site with an attractive package at 59 € per person including aperitif, dinner and dessert of the day, and a double room (excluding breakfast and tourist taxes), or 118 euros for two people. For those who want to go to bed with the chickens or to break the routine and enjoy a romantic or family weekend getaway.
A concept of staycation widely used elsewhere in the world and still underdeveloped in France, which consists of offering yourself a feeling of vacation close to home. And for those who would like to come home, they are welcome to come and have dinner... with the chickens!
An event launch on the first evening of the curfew was set up in the new Rosé restaurant at the Novotel Paris Porte de Versailles.
Developed in less than 48 hours, this operation aimed to seize the stage in a fun and offbeat way and to boost the business of Novotel hotels and their restaurants.
The support of all the teams was obvious, either at the hotel, F&B or headquarters level, and success was immediately felt with customers! Everyone took great pleasure in coming to dinner at early time, with even real chickens, and this always in accordance with sanitary rules.
Assessment of the operation: mobilization in record time to ensure the presence of more than 20 journalists on the evening of the event and visibility of the operation in the media, with a total reach of over 115 million! An operation much appreciated by the media! All the journalists were extremely seduced by the scenography, the atmosphere ... and the cuisine of the Rosé restaurant. The media perception was very positive of the Novotel brand for its responsiveness and its adaptation to a complex context.
However, the announcement of the new lockdown stopped the media momentum. Although, the operation was renewed in spring 2021 with the reopening of restaurants throughout France with nearly 100 participating Novotel hotels.