Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best Accommodation Concept


Campaign - nhow Brussels Bloom, The Creative Hub: Room for Art

Cette candidature n'est disponible qu'en anglais / This application is only available in English.

The nhow Brussels Bloom celebrates art in all forms. The hotel offers a unique guest experience in a world of creativity and inspiration.

The nhow Brussels Bloom hotel opened on June 17th 2021, after 2 years of redesigning and gradual refurbishment, and celebrates art in all forms. Being immersed in a world of creativity and inspiration is the unique experience that this bold hotel offers. Located in the Botanique area, the cultural centre of Brussels, the hotel will be a place where business, leisure travellers and artists come together to share their passion for art and find new inspiration. The hotel is part of "nhow", NH Hotel Group's unconventional lifestyle brand and follows on from the successful opening of nhow London last year.

The hotel is designed to be an art gallery in itself, with the public areas serving as exposition spaces which will change from time to time. Bathrooms are designed as darkrooms for photographers and the entrance simulates an artists workshop with paint splatters all across.  The hotel’s interior design was worked with Sulitze & Munoz but many other partners and suppliers have also been key to providing this unique hotel experience.

In just a few months, the hotel is already the best considered hotel in the Saint-Josse-ten-Noode area according to TripAdvisor reviews. In Expedia it boasts a 4.9/5 score with similar very positive ratings in other top platforms.

Unique art experience

The Creative Hub is a place where all different types of creativity come together, just like different people come together: locals, tourists and business travellers. Anyone who appreciates unconventional creativity will feel at home in this hotel. nhow Brussels Bloom is located in a vibrant area of the city, it is a 15-minute train journey from Brussels Airport and a 10-minute walk from Brussels North Station.

The rooms are decorated like an artist's studio: upon entering, there is an explosion of colours and prints, while the sleeping area is just like a blank canvas waiting for its art to arrive. Each room has a unique painting, which steals the attention due to its neutral surroundings. The bathrooms are inspired by the photographer's workplace, the darkroom: mysterious, dark, and with a splash of colour here and there. Creativity is added by various Polaroid photos on the wall, inviting you to create your own nhow bathroom moments.

Each floor is inspired by a different art form. The moment you step out of the elevator, you are completely immersed in the specific art theme. Jessica Thacker, London artist, designed the seventh floor with her abstract music-inspired paintings. Two Brussels-based artists are showcased as well: all rooms on the sixth floor showcase a showpiece that guarantees to make you smile of Roxeha and Martin Plasticien brings digital pop-art to the hotel rooms on the fifth floor. nhow Brussels Bloom will open its other floors to more upcoming artists in the future.

Get inspired during your stay at nhow Brussels Bloom      

In addition to 305 hotel rooms, the hotel has 12 meeting rooms for approximately 350 people. With the largest screen in Brussels, an amazing 17 by 4 metres, it is ideal for digital and hybrid events. Guests can have breakfast in the hotel restaurant or enjoy a drink and bitesized streetfood in the bar and restaurant. The hotel restaurant is a creative experience in its own. Diezijner x With Jeej has covered the walls, pillars and the cheat day station, in which you can get all sorts of pancakes and waffles, surrounded by unique graffiti art. Jeroen van der Knaap from With Jeej: "I just loved taking over the breakfast restaurant while the hotel was still under renovation and to get full freedom to turn the breakfast experience for guests into a creative one." You can go for your daily work out on the 8th floor in a fully equipped gym, with a beautiful view over the city. Guests can order an easel and a paint kit via room service to get creative during their stay.

Artistic chameleon on hotel façade pays hommage to ‘The Creative Hub’

Every nhow hotel is inspiring, surprising and adapts to its surroundings like a chameleon. That’s why the embodiment of the nhow brand has arrived in Brussels: Patch, the colourful 8 metre long chameleon, who previously brightened up both London and Amsterdam with its presence. With its impressive appearance, the chameleon represents the brand values ​​of nhow: self-discovery, change and creativity. Patch is placed on the façade of the hotel and will be lit up at night.

Expansion of the nhow-brand

nhow is NH Hotel Group's lifestyle and design brand and is constantly growing. There are currently seven nhow hotels: Berlin, Milan, Rotterdam, Marseille, London, Amsterdam and now Brussels. The second nhow hotel in Germany will open its doors in 2022, with a total of 375 rooms, as nhow Frankfurt. Other nhow hotels are planned for the next three years in Rome, Santiago de Chile and Lima.


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