Daniel Braun Mercure hotels Munich City Center and Munich Olympiapark
Summary _ We are proud to present Daniel Braun, our nomination for the Best General Manager and candidate for the world hospitality award. Daniel manages our Mercure hotels Munich City Center and Munich Olympiapark. He is a testimonial for management style, customer satisfaction, quality driven, and employee minded as well as sustainability._ Encouraging, challenging and supporting his employees, Daniel shows a reliable and honest management style, leading by feedback, training, trust and being himself a role model for a good manager._ Satisfied and impassionate employees are paramount for a high standard of quality and service throughout the hotel. Striving to live up to a service level, his two hotels as well as Daniel´s own personal commitment is recognized by the public._ Since October 2010, when Daniel overtook the responsibility for the Mercure Hotel Munich City Center, the hotel has become a well known address for wine-lovers and enthusiasts of Munich. He has introduced a wide range of new events for customers from outside, making additional revenue and more over profit. Daniel lives and carries on French tradition, having a strong relation to the French rootings of Accor. The special connection to vine forms the perfect relation to the Grands Vins Mercure, which mark an important attribute of the brand Mercure in Germany. Each year in November Daniel organizes the arrival of the new Beaujolais, an event of the “Compagnons du Beaujolais” with 500 participants. Having been honored and become a Compagnon du Beaujolais himself, Daniel has positioned his hotel as the centre of French living in Munich. In addition, with the hotel offering a special champaign selection, the “Confrérie du Sabre d´Or” has selected the hotel for its events and the “Intronisation par le Grand Maitre”._ Feedback is important to Daniel, and he is taking the comments of his guests very seriously, in order to guarantee the service his guests can expect when staying in his hotel. While management two Mercure hotels, Daniel also is responsible for the Product & Quality team, setting consistent Quality standards for the 114 German Mercure properties._ At the same time, concerning KPIs, the Mercure Munich City Center has the best net profit within all Accor hotels in Germany YTD 2012. The RevPar of the hotel rose from already 102,42€ to 115,38€ in 2012. Daniel increased the turnover by 11,3% and the GOI by 16% vs. 2011. RGI evolution to approximately 140% in a very strong competitive market._ Daniel has achieved this with his different innovative efforts. Each first Saturday night of the month the 20 year old talented Kilian Unger entertains not only in-house guests at the hotel bar, singing and playing the piano with New Jazz and pop songs, welcoming more than 100 people from outside each night. Daniel produced a trailer presenting “Kilian & friends” and advertising the hotel in Munich´s biggest movie theater._ Being prepared for changes in the economy and demand, recession or shortage of staff available in our industry in Germany, Daniel also goes exceptional ways. Having troubles finding kitchen staff, Daniel employed a British kitchen member, and, in accordance with the team, changed the kitchen team language from German to English. Daniel employs 16 different nationalities._ Leading his teams by transparency, management by objectives, recognition, and team work, he was able to reduce staff fluctuation by 10% and sick leave by almost 50%. Daniel supports high potentials, promoting as well future general managers, and encourages young apprentices and trainees, of whom several were awarded in Accor internal as well as external challenges._ Until 2007 Daniel was with Accor, working in different sales positions. From 2007-2009 he was deputy manager in our Pullman Cologne, leaving Accor in 2009 for Ameron Hotels, becoming General Manager and Director Business Development for the Ameron Hotel Collection. We are glad that Daniel returned to Accor, overtaking one of our flagships of the German Mercure hotels. Daniel is a great ambassador of the brand Mercure and our high potential.
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