Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

En cours - Best Advertising Campaign

Louvre Hotels Group

Campaign - Première Classe, l’essentiel pour ceux qui vont à l’essentiel

At Première Classe, the new brand film’s signature is “For those who go for the essential”. It highlights the simple services that bring happiness to those who need to relax: a bathroom in the room, a comfortable bed, even rooms set up to accommodate three people.

Daring and funny, the short, 20-second scenes show everyday clients looking for a good deal but who won’t skimp on the essential. This new online communication campaign reaffirms the brand’s position: the smart choice for a good night, without compromising on the essential. The Première Classe advertising campaign illustrates the desire to bounce back from the period of crisis by working on the needs of customers: escape, travel, experience unique moments.

The new digital campaign, carried out by Benoit Marzouvanlian (HVH Production Agency), draws a parallel between the trying actions that take place in a day of our targets and the reward which is none other than the comfort of the hotel room, via our different markers (wifi, bathroom, bedroom). Films inspire novelty: They capture attention with strong, stylized images.

The large communication plan take place over six months and is supported by digital publications and the online airing of the films.


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