Hospitality ON Event - Awards

Worldwide Hospitality Awards

Thursday 09 November 2023 à 18:00

Finaliste - Best Wellness Experience

Louvre Hotels Group

Campaign - FITUP – Abdominals, work, rest!

French people’s desire to practice sports has never been so high as during this period of health restrictions: since the first lockdown, 66% practice a sport at least once a week. Strength of these new clients expectations, Louvre Hotels Group is testing its FITUP certification concept in France, in conjunction with Decathlon Pro and the coaching application TrainMe.

Salle de sport
Salle de sport

Adaptable to all the group brands, FITUP offers a never-before-seen experience, transforming a classic hotel room into a private gym. The client has everything on hand to keep fit without having to leave their room, when it is convenient for them, whatever their level.

The room is equipped with two fitness elements to enhance the sports experience: A FITUPWALL outfitted by the Decathlon brand, offering everything needed for a quality fitness session (hand weights, straps, mat, toning balls, etc.); 8 coaching videos readily available on the room’s television, custom-made by the TrainMe fitness expert an done by certified coaches (stretching, cardio or pilates sessions).


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